Now this is for you if you and your business operations are being locked down due to the COVID 19 pandemic situation. Each of this point is created with the possibility of carrying out at home without anyone’s support. So be safe. Maintain the distance.
Now this is kinda broad area to discuss with the variety of businesses people get involved in. However, there are some important skills every business person should have and they could acquire during this time period.
If you know how you can utilise your time effectively, COVID-19 Lockdown is a gift for you. Checkout these 10 remarkable ways to spend that time.
1. Learn to create your personal social media accounts
Now, this is one of the most important things every business person should focus on doing. This is not a difficult task at all. Go to Youtube.com or Google.com and type how to create a Facebook/ Instagram/ Twitter/ LinkedIn account, you will find plenty of resources.
Select the social media platforms depending on your personal preferences and the business goals. First focus on Facebook, Instagram, LinkedIn and Twitter. If you need any help on choosing where you should be, contact us, we can help you out.If you are in business, your social media presence adds substantial value to your business and your career as a businessman.
2. If you have already created, optimise them
If you have created your social media accounts, does not mean you are done. Now you can update them and optimise. This is in fact the important part of the process which can make or break your social media experience.
Again you can find so many resources and online courses to learn optimising your social media accounts. First try as much as free resources and if you would like to learn further into the depth, there are some quality paid resources as well. Consider the following basics,
- Update the profile picture
- Cover photo
- Update your ‘about’ section which tells a viewer who you are
- Update the ‘contact details’ if you provide any
- Links to your business page or website
However, if you have any doubt, put a comment down or drop us a message.
3. Do the same for your company
If you have not started your web and social media presence for your company by now. A great news for you. You still have time.
Start learning about different social media platforms and try to create your company’s web presence in this time of lockdown. You will never get a better time for this. If you are not sure or confident enough, hire someone to work from home, you will find plenty of freelancers at this moment.
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We also can help you to take your business online or we can further help you learn how to do this. We recommend you to try this yourself as it would be a great mental exercise and a future investment to learn the art of digital marketing.
4. Engage with the community, customers and employees
Now, this is a momentous time to engage with the community as a businessman as everyone is stressed out and worried. So consider it as a part of your company’s corporate social responsibility to help the community for the fight against the virus.
Act like a real business personality. Be a true gentleman
You can use your personal social media accounts and business accounts in parallel to engage with people. Try to help as much as possible though its a tough time for you as well. Consider this golden rule here,
DO NOT expect anything back for what you or your company do to the society
Check whether your employees are safe. Call them or use an application such as Zoom or Google Hangouts or any such to have a conversation. Check this blog to find the best video conferencing applications available. Help who is in need.
Contact your customers. Check on their status. Have some friendly conversations and try not to talk about the outstanding payments 🙂
5. Think about a Second/ Third Income
There was never a time we felt this much of the importance of few independent sources of income. More sources of income you have, you will feel safer.
Even if you do a business or work in an organisation, this lockdown is a great time to think about new ways to make money. Remember, this world is full of Trillion Dollar Industries, whereas you just have to identify one.
You can even start your own online presence with a blog, youtube channel or with a social media platform on something you like to spend your time and effort.
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6. Learn a software
You can learn windows office. You would probably have an understanding of the basics already, but there are so much to learn especially in Excel. Microsoft Project would also be a great software for a businessman.
If you have an interest in learning a creative software which you can use in your business and in digital marketing, go for Adobe. Learn Adobe premiere pro, Photoshop and Lightroom.
You will understand the importance when you start creating your social media and web presence. However, it does not mean you can not go ahead with point number 1,2 and 3 without learning Adobe.
7. Read a book on Sales and Marketing
Reading is a quality way to utilise your stay at home. If you already have books, you are lucky. Personally I prefer the printed versions rather than e-books. However, you have no choice at the moment.
Find some quality Sales and Marketing books you can get your hands on. Start reading.
Nevertheless, if you are not used to reading books, start with something you would love. Such as an article, a blog post, or even a Novel.
8. Take up an online course
There are plenty of platforms which create you the opportunity to learn a new skill online. First think of what you should learn. I will suggest some skill areas where you can concern on.
- Start learning a new language (eg: English, French, Chinese)
- A new software
- A new programming language, web development or application development
- A course on Finance, Management, Marketing
- Photography or videography
- Yoga, nutrition, dieting
- A music instrument such as guitar, piano or keyboard
These are just a few areas which you can start from. Luckily, all these learnings can be done at home without the help of anyone. You can find tons of free resources online to learn any of these. However, if you need to sign up for a more structured program, try Udemy.
9. Start creating a plan to execute just after the lockdown
The lockdown would create so many challenges for your business. So start planning to face them now. Create a list of 10 most serious issues you will face just after the lockdown with number one being the most significant.
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Then, start finding solutions one at a time. You are not alone here. Talk to the business friends, talk with your employees and tweet your problems to create a conversation in social media. We at Tastag would love to help you discover the solutions at no cost, If you are puzzled at any point in this global chaotic situation.
10. Create a list of brand new transformations for the business
Face this global situation in a positive mindset. Think how you can exploit your market or to move into new markets with your business after the lockdown is over. Think about new possibilities. There is a saying that after a storm comes a rainbow.
- Create a list of the 5 transformational improvements you can implement in your existing business
- Generate 3 brand new business ideas you can implement in 2020
These are things for you to improve your business and career. However, keep in mind that there are many important things in life to consider at this time of chaos. So plan your time effectively.
Where are you gonna start? Comment below