6 Steps to Become a Sustainable Twitter Influencer

Creating a large twitter following is hard. Creating a sustainable and engaging twitter following is harder.

This post is for those who already have a large following base.

Using the same parameters I discuss here, I have analysed 40+ twitter accounts on SEO and Digital Marketing and came up with the following results,

Handpicked Related Content: Top 10 Digital Marketing and SEO influencers to follow on Twitter

The analysis was strictly based on these parameters. So, I might have missed the best content creators in twitter or the influencers with the highest number of followers in the considered niche.

However, I believe, these factors together, turn a good twitter account into a great one.

So, some basic mathematics was unavoidable. If you don’t want the mathematics of how I came up with the analysis results and you just want to see how you can use it to grow your twitter account, scroll down a bit!

For each of these parameters, I assigned a weight based on their importance as follows.

Weights assigned to each parameter based on their importance
Weights assigned to each parameter based on their importance

Then I assigned ratings out of 10 for each account on each parameter based on my research.

Addition of the Multiplications of these scores gave me the Comprehensive Twitter Ranking Score.

Take Rand Fishkin for example, he achieved a CTR of 216 as follows.

CTR (Rand Fishkin) = 8*10+7*5+6*7+7*6+5*3+2*1= 216

Here, I present you the CTRs of the top ten influencers only based on my analysis. Out of the 40+ accounts I analysed, the lowest CTR was 112.

For my surprise, some of the top players in the market such as Neil Patel, Danny Sullivan, Barry Schwartz, Matt Cutts, Dr. Pete Mayers were not in the top 10.

Here is why I used the above parameters. If you want to become a successful twitter influencer, consider the following six factors.

1. Original Content

Here, what I meant by original content was that the content one tweet from his own blog or from his company blog, or from any other original source.

This is the most important part of an influencer’s account as one of the first reasons users follow them is for this type of original content.

Blog content
Blog content

Influencers like Neil Patel, Eric Enge, Brian Dean, Shane Barker and John Rampton had the best content on their accounts mostly from their own blogs. However, all of them did not make it to the top 10.

Because, some failed to concern the followings.

2. Relevant Retweets

Retweets is a tricky function in twitter. It has to be used and it has to be used wisely.

Rule of thumb is to use a Tweet to Retweet ratio of 3:1. Going for a higher ratio of 5:1 is still accepted for a content creator as they may have more original content to tweet.

But doing it other way around or totally ignoring the retweeting function would be a disaster.

There is another important reason some influencers fail to consider retweeting which we will discuss in the last section.

3. Post Engagement by the followers

Everything you do on twitter as an influencer, I believe is to improve the engagement of the followers with your posts.

Another way to put it is: The sole purpose of you being on twitter is to engage with your audience.

Follower engagement
Follower engagement

If you have 1 million+ followers and you can not get 20 likes, 10 retweets and 10 comments on your post, remember, you are doing something terribly wrong

4. Post Engagement by the Influencer

This is also an important factor and you can also identify it seen the weight I have put on this.

Social media is not a one way communication where an influencer come and dump their content on the twitter account and go, letting the followers to start arguing, fighting, make assumptions and come into conclusions.

The influencer has a duty to engage with the followers on the same platform and I believe that’s the beauty of social media.

Influencer engagement in posts is important
Influencer engagement in posts is important

That’s the beauty of twitter, where I can directly talk to the president of the United States or the CEO of Apple and they see me irrespective of the number of followers I have. If my concern is legitimate and they find it interesting, they might consider replying.

5. Followers Count

I have put a little lower weight for this factor though most of the influencers are following after this number spending a tremendous amount on advertising.

Engagement matters
Engagement matters

Yes, number of followers are important. But there is a more important and relevant matrix, I call it The average post engagement per follower.

Count the total engagement (likes+retweets+comments) for your last 10 posts, divide it by 10 and divide the number by your follower count and take it as a percentage.

You will be surprised by seeing how little engagement your posts make with your followers. Try to achieve a 1%+ follower engagement for your tweets.

It’s not magic, you have already gathered a great set of followers. Now think about why in the first place they followed you and what value you can offer them in your tweets.

6. Following Count

I have seen some twitter influencers follow back very little as 50 accounts. They might have followed more previously and cleared all the unnecessary followings later on.

Some are using lists, which is also not a great option in an engaging platform like twitter.

However, If you follow back only 50 twitter accounts, how would you get to see the important retweetable content or the content going viral on twitter? Does that mean your sole purpose of being on twitter is to dump your content you create and ask your followers to click?

I would introduce you with a better strategy here. Follow these steps,

  • Clean up your unnecessary followings. Checkout these Apps and Tools for that
  • Start following all the influencer accounts in your niche. They would keep you updated on the changes in the market.
  • Start following business accounts that are relevant to your niche.
  • Follow business magazines and Newsletters that are relevant.
  • Follow your followers based on their regular engagement with your posts. It would make their day, being followed back by an influencer they like. On top of that, you will make a loyal follower who would further engage in your posts.
Following back is not as bad as you thought!
Following back is not as bad as you thought!

Having 1 million followers and 50 followings, if your tweet gets only 10 likes, 1 comment and 3 retweets, it doesn’t make sense. Rather you may prefer to have a 20k followers and 5k followings with a much better engagement with your audience.

Again, if you want to see the results of this analysis I carried out for SEO and Digital Marketing Influencers, Check it out here,

Top 10 Digital Marketing and SEO influencers to follow on Twitter

I hope this helped. If you think I should have included any other parameter for the analysis or I should have changed their weights, let me know in the comment section.

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