10 steps to Perfect your Facebook Business Page

Though creating a Facebook Business Page is simple, there are so many important aspects to look at before you invite your friends to like the page.

I will first give you a quick guide on creating a Facebook Business Page. If you have already created yours, go straight to Number 01.

You need to have a facebook account to create a business page. Go to create icon and choose a create page option. Then you just have to provide the basic business information to create your business page.

Though creation is simple, there are so many important aspects to look at before you invite your friends to like the page.

Before doing any of the optimisations, go ahead and open five of your favourite business pages on Facebook for reference. Try to include at least 2 pages from your industry. Keep them opened in a separate tab until you finish all these. In each of the following steps, you need to check how these pages have done the particular step!

1. Uploading the right Facebook icon

Your Facebook page icon is the most important thing on your page after the name. So make sure you do enough research before finalising it. In some instances, like when you comment on a post, its only your page icon is shown.

Mostly business pages use their logo as the Facebook icon. However, make sure your icon is visible and clear.

To easily create a simple logo aka a facebook icon, you can use a tool like canva. Its free and you get the access to many templates and presets to select within the free plan.

2. Uploading the right Facebook Cover image

A great cover image helps create a great first impression for a visitor to your page. You can use canva to create an appealing cover image though you do not have any experience in graphic design.

After you uploaded the cover image, check it from different devices such as from a laptop, a tab and a mobile to see whether all devices show the cover image as expected. Because, sometimes though you created it in right dimensions, the text in corners are not visible in certain devices.

Therefore, I tend to choose a symmetrical cover image like this,

Over this,

3. Edit About section: Description

Use the description effectively to give a clear idea to your audience about what you are trying here.

You need to answer these three questions in the description,

  • What your business is about?
  • What this page is about?
  • Why someone should like this page?

4. Contact information

Update Relevant Contact information in the page. This helps your audience to find you. Relevant contact information depends on the purpose of your page.

For instance, whether you need to include a map to your business location or to show your contact numbers might depend on your purpose of the page right?

To update the contact information, you need to go to the same “About” section.

5. Our Story

This is a new addition from Facebook. “Our Story” can be effectively used to provide an in depth description about your business ad the page. You can edit this in the same About section.

This is similar to writing a blog. You can add a nice image and include a long descriptive article about your business.

You can utilise this space in the following ways,

  • Add an article about the history of your business
  • Add an article about the purpose and values of your business
  • Use this as a dynamic space and update your latest blog post here
  • Use the space to provide a list of contact information and addresses to your different store locations

6. Delete Unnecessary Posts

When you make updates such as Facebook icon, cover image and even when you update certain contact information, Facebook automatically post that on your page.

Most of these posts are not relevant to your audience. Not like in a personal profile, you change the profile picture and every one of your friend start liking and commenting on it.

So go ahead and hide these posts from the timeline.

7. Delete Unnecessary images

Further, you shouldn’t have 10 Facebook icons in your profile pictures album. You should have only one final image in the profile pictures album and one final image in the cover photos album.

The reason is, in a business page, all these uploads are public. So I don’t think you want to show your audience how many attempts you made to come up with your final logo right?

8. Add a Button

This is a very important task before publishing your business page, as this is the main CTA ( Call To Action) on your page which is located just below the cover image at a clearly visible place.

You can choose from so many CTA options and link that into the relevant website, landing page, blog or even to your Youtube channel.

9. Create first 3 Posts

Having some quality posts on your page is vital before inviting your friends to like the page. There should be something for them to realise that your page is worth liking.

Use the following post ideas to create your first 3-5 posts.

  • Welcome Post: to welcome your audience to the page
  • Paste a direct link to your website, youtube channel or blog and ask the audience to ” Go check it Out! “
  • Post a link of a blog post: This can be either an original post on your blog or a copied one from a third party blog

10. Invite Your Friends

Now your Business Page is ready for the visitors. It’s time to get some likes. I will write a different blog post on the ways to get the initial likes on facebook without boosting. However, the easiest and most effective way is to invite your friends.

Invite all your friends to like the page. Go to the “Home” of your page and you will find the “Invite friends” option on the right side.

Now, use this as a checklist when you publish your Facebook Business Page. Which of these helped you create a better business page? Comment your thoughts!

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What is Facebook Business Manager and Who should use it?

As Facebook became one of the largest media advertising companies in the world, so many new businesses and services started to emerge such as Facebook advertising agencies and Facebook business management agencies.

More businesses started hiring Individual consultants or businesses to manage and optimise their business pages and to advertise on Facebook.

Handpicked Related Content: 5 Remarkable Reasons to hire a Digital Marketing Consultant in your business

More people coming into business means more profit for Facebook. However, there was a risk of handing over a business account to a third party to manage or advertise. Then came the login and password issues, payment detail issues and so and so on.

Business Manager

So Facebook decided to come up with a platform for those who help other businesses, because all these businesses eventually help Facebook. As a result, here we have Facebook Business Manager for Free!

Business Manager provide solutions for all of the above issues we discussed. In fact, it goes beyond the basics.

What Business Manager can do?

Consider Business Manager as a system that runs your business, of course as the name suggest.

Business Manager can be used to perform four main tasks.

1. Manage Ads: Ads Manager

You can manage multiple Ad accounts under your Business Manager account.

You can add all your pages for which you are an Admin, under your Business Manager and use a single payment method for them while utilising the payment methods set by the clients to serve them in a secure way.

2. Manage Pages: Page Posts

You can manage your clients Facebook business accounts with content posting, scheduling and community management.

3. Manage People: Business Settings

If you have employees working for you, Business Manager gives you the ability to add them to your business manager account without sharing any of your login details. In addition, you can even assign their work precisely as which Ad accounts or pages they should work on.

4. Manage Clients: Business Settings

You can request access to a client’s Ads account or a business page directly from the business manager in a more secure way without sharing any information about your login details or the client’s login details.

Further, you can get analytics reports for different assets you manage in one place which you can share with your clients.

Moreover, you can create different audiences for your clients at one place, you can share videos and images you want your team to use in their work, use pixels to take your analytics and your clients Ad targeting to the next level, and so much more!

Who should use this?

If you have only one Facebook page and one Ads account (every Facebook page generates an Ads account), it’s not necessary to have Business Manager.

Even if you get the requirement of sharing your assets ( Ads Accounts) with a third party advertiser, consultant or a manager who help you in your campaigns in Facebook, you can still add them through your Ads Manager without having the Business Manager.

If you are one of these, you should use Business Manager.

  • an advertising agency managing several Ads accounts for clients
  • a social media management agency managing several Facebook or Instagram business pages for clients
  • a business managing several pages or ads accounts with multiple employees
  • a company with several sub divisions using separate Ads accounts

Business Manager Structure

If the Business Manager is still confusing, check out this bird’s eye view. This includes the main tasks, the Business Manager can perform.

Hope this helped you to have a clear idea of the business manager and its uses. Comment below any question you have about Advertising in facebook.

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